Emerging Trends in Male Grooming: What to Expect in 2024

Rinku Suthar
Published on Jun 07, 2024

The male grooming market is poised for significant evolution in 2024, driven by changing consumer behaviors, technological advancements, and an increased focus on sustainability and wellness. As men become more conscious of their grooming habits and preferences, the industry is responding with innovative products and services. Here are the key trends expected to shape the male grooming landscape in 2024.

According to Stratview Research. the male grooming products market was estimated at USD 59.93 billion in 2022 and is likely to grow at a CAGR of 4.17% during 2023-2028 to reach USD 76.82 billion in 2028.

1. Sustainability Takes Center Stage

Eco-Friendly Products and Packaging

Sustainability is no longer a niche concern; it is becoming a central focus for the male grooming market. In 2024, expect to see a surge in eco-friendly products and packaging. Brands are increasingly using biodegradable materials, recyclable packaging, and sustainable sourcing practices. Consumers are seeking products that not only deliver results but also minimize environmental impact, driving the demand for green grooming solutions.

Clean and Natural Ingredients

Men are becoming more discerning about the ingredients in their grooming products. The trend towards clean and natural formulations is gaining momentum, with products free from harmful chemicals, parabens, and synthetic fragrances. Ingredients like aloe vera, coconut oil, and charcoal are being favored for their natural benefits and minimal environmental footprint.

2. Technological Integration

Smart Grooming Devices

The integration of technology into grooming routines is set to revolutionize the market. Smart grooming devices, equipped with artificial intelligence and connectivity features, are becoming more prevalent. From electric shavers that adapt to beard density to skincare devices that analyze skin health, these innovations provide personalized grooming experiences, making routines more efficient and effective.

Virtual Consultations and AI Recommendations

Virtual consultations and AI-driven product recommendations are expected to become mainstream in 2024. Using AI, brands can offer personalized grooming advice and product suggestions based on individual skin types and preferences. Virtual consultations with grooming experts will also provide tailored advice, helping consumers make informed decisions.

3. Holistic Approach to Grooming

Wellness-Oriented Products

The focus on holistic well-being is influencing the male grooming market. Men are looking for products that not only enhance their appearance but also contribute to overall health and wellness. This includes grooming products infused with vitamins, antioxidants, and other beneficial ingredients that promote skin health and vitality.

Stress Relief and Self-Care

Grooming routines are increasingly seen as an opportunity for self-care and stress relief. Products such as facial masks, massage tools, and aromatherapy oils are being incorporated into grooming routines to create a relaxing and rejuvenating experience. This trend highlights the growing recognition of the mental and emotional benefits of grooming.

4. Diverse and Inclusive Product Offerings

Catering to All Skin Types and Hair Textures

Inclusivity is becoming a key focus for grooming brands. In 2024, expect to see a wider range of products catering to diverse skin types and hair textures. Brands are developing formulations that address specific needs, such as products for sensitive skin, curly hair, and varying beard types. This inclusivity ensures that all men can find products that suit their unique grooming requirements.

Gender-Neutral Grooming

The rise of gender-neutral grooming products is another trend to watch. As societal norms evolve, there is a growing acceptance of products that can be used by anyone, regardless of gender. This approach not only simplifies product choices but also promotes inclusivity and broadens the market reach for grooming brands.

5. Personalized Grooming Solutions

Customizable Products

Personalization is becoming a significant trend in the male grooming market. Brands are offering customizable products that allow consumers to tailor their grooming routines to their specific needs. From personalized skincare regimens to bespoke fragrance blends, customization provides a unique and individualized grooming experience.

Subscription Services

Subscription services are gaining popularity, offering convenience and discovery opportunities for consumers. These services provide curated grooming kits delivered regularly to customers' doors, often tailored to individual preferences and needs. Subscription boxes not only simplify shopping but also introduce users to new and innovative products.


The male grooming market in 2024 is set to be characterized by sustainability, technological integration, holistic wellness, inclusivity, and personalization. As men become more invested in their grooming routines, brands that embrace these emerging trends will be well-positioned to capture market share and drive industry growth. By staying attuned to consumer preferences and innovating accordingly, the male grooming industry can look forward to a dynamic and prosperous future.