Ceramic Sanitary Ware Market Revenue To Surpass USD 48.58 Billion By 2027

bhagyashri shewale
Published on Jun 03, 2023

According to a recent report by Reports and Data, the global ceramic sanitary ware market is projected to achieve a value of USD 48.58 billion by 2027. Ceramic is widely used in the production of sanitary ware due to its durability and resistance to staining, discoloration, and rust. It is particularly suitable for bathrooms where water exposure can lead to stains on toilet sinks and washbasins, and it is also favored for its fashionable appeal. Additionally, ceramics are cost-effective compared to metals or stones and require easy maintenance.

The market growth is driven by increased spending on restroom renovations to enhance ergonomics. Emerging countries are witnessing a rapid rise in sanitary ware product expenditure due to urbanization and evolving lifestyles, which contribute to advancements in interior decor. Furthermore, ceramic sanitary ware products account for less than 50% of the total bathroom expenditure.

The COVID-19 pandemic has significantly impacted the ceramic sanitary ware industry. The demand for these products has suffered due to a decline in global building and construction activities, disruptions in supply chains, and changes in the competitive landscape. Sales of sanitary ware used in construction have decreased, leading to an oversupply situation for global suppliers. However, it is expected that once movement restrictions are lifted and social distancing measures are eased, the industry will gradually return to normal conditions.

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Key findings from the report include:

  • Toilet sinks/water closets are the most popular product type, accounting for the largest market share in 2019. These sinks are versatile and blend well with different bathroom designs and sizes. Ceramic toilet sinks are highly hygienic, as they can be easily cleaned and do not absorb viruses or bacteria due to their non-porous nature.
  • Slip casting is the dominant casting type, with a significant market share in 2019. This traditional casting technology is used for producing molds for ceramic sanitary ware. The porous plaster mold pulls the water component from the ceramic slurry, shaping it accordingly.
  • The commercial application segment is expected to grow at a faster rate during the forecast period. Commercial spaces, such as hospitals, experience high usage of sanitary ware due to the presence of a large number of people, leading to frequent replacements.
  • The Asia Pacific region held the largest market share in 2019 and is projected to grow at the fastest rate (6.9%) during the forecast period. This dominance is attributed to increasing awareness of hygiene and sanitation, as well as government initiatives in emerging economies to promote these practices.

Key participants in the market include RAK Ceramics, Johnson Tiles, Geberit Group, Hansgrohe, Duravit AG, Kohler, Somany Ceramics Limited, Toto Inc., Villeroy & Boch, and HSIL, among others. Duravit, for example, inaugurated its ceramic production facility, the Duravit Innovation and Production Center, in Luohuang/Chongqing in September 2017, utilizing industrial manufacturing 4.0.

For the report, Reports and Data segmented the global ceramic sanitary ware market based on product type, casting type, application, and region:

Product Type Outlook (Revenue, USD Million; 2017-2027):

  • Wash Basins
  • Toilet Sinks/Water Closets
  • Urinals
  • Cisterns
  • Others

Casting Type Outlook (Revenue, USD Million; 2017-2027):

  • Slip Casting
  • Pressure Casting
  • Tape Casting
  • Isostatic Casting

Application Outlook (Revenue, USD Million; 2017-2027):

  • Commercial
  • Residential

Ceramic Sanitary Ware Market: Drive factors

Factors driving the ceramic sanitary ware market include:

  1. Durability and Resilience: Ceramic is a highly durable material that can withstand extreme usage conditions. It offers long-lasting service and is resistant to stains, discoloration, and rust. This durability makes it ideal for use in bathrooms where water exposure and frequent use can occur.
  2. Hygiene and Easy Maintenance: Ceramic sanitary ware products are highly hygienic and easy to clean. They do not absorb viruses, bacteria, or odors due to their non-porous nature. This makes them suitable for maintaining proper hygiene standards in bathrooms.
  3. Cost-effectiveness: Ceramic sanitary ware is cost-effective compared to alternatives such as metals or stones. It provides an affordable option for both residential and commercial applications, making it accessible to a wide range of customers.
  4. Growing Demand for Bathroom Renovations: Increasing expenditure on bathroom remodeling projects, driven by the desire for improved ergonomics and aesthetic appeal, is fueling the demand for ceramic sanitary ware. The shift in lifestyle preferences and the need for modern interior decor contribute to the market growth.
  5. Rapid Urbanization and Infrastructure Development: The rapid urbanization and infrastructure development in emerging economies are creating a surge in demand for sanitary ware products. As urban areas expand, there is a need for modern, efficient, and hygienic bathroom facilities, driving the market growth.

These factors collectively contribute to the growth and expansion of the global ceramic sanitary ware market.

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